“If [the media] doesn’t get with the wave of citizen-generated journalism, it’ll just wash over them.”
Jay Rosen, the NYU professor behind Press Think and New Assignment, spoke to CUNY’s J-school last week, dishing out nuggets of wisdom and prophetic foreshadowing. He spoke extensively and answered questions about his well-financed idea to reinvent journalism and give it back to the people, one citizen at a time.
“What motivates someone to donate [money] to great journalism?” Rosen asked. Josh Marshall did it with Talking Points Memo, cultivating a veritable armada of willing finaciers and contributors. Rosen hopes for a similar magnitude of success with New Assignment. “If it works, we can do things other publications haven’t thought of,” he said. The idea in his own words amounts to this:
New Assignment.Net is a non-profit site that tries to spark innovation in journalism by showing that open collaboration over the Internet among reporters, editors and large groups of users can produce high-quality work that serves the public interest, holds up under scrutiny, and builds trust.
A second aim is to figure out how to fund this work through a combination of online donations, micro-payments, traditional fundraising, syndication rights, sponsorships, advertising and any other method that does not compromise the site’s independence or reputation.
Rosen raked in $100K from Reuters to finance his baby. And I wish him the best of luck. He definitely has his work cut out for him. The press has been very resistant to change in the last few years, and it shows in the steep drop in newspaper circulation. Rosen believes that this paves the way for new thinking on news gathering and delivery. And I would hazzard a guess that he’s on to something.
While newspapers are focused on perfecting their Web-delivery services, and blogs are cornering the market on issue-focused politics or editorializing, the press as a whole is still stuck in a holding pattern. Will Rosen, with his lofty ideas for citizen-generated journalism, be able to maintain a stable of soccer moms and disgruntled civil employees to feed him stories and ground-level observations? Only 2007 knows for certain.
